pRIVACY POLICY

THIS PRIVACY POLICY DESCRIBES HOW WE GLADLY COLLECT, USE, AND SHARE EVERY LITTLE BIT OF YOUR PERSONAL INFORMATION WHEN YOU VISIT OR MAKE A PURCHASE FROM: WWW.FFAPPAREL.COM.

PERSONAL INFORMATION THAT WE COLLECT

WHEN YOU VISIT OUR SITE, WE'RE ALREADY ALL OVER YOUR DEVICE, GRABBING INFORMATION ABOUT YOUR WEB BROWSER, IP ADDRESS, TIME ZONE, AND, OF COURSE, THOSE DELIGHTFUL COOKIES INSTALLED ON YOUR DEVICE. AS YOU AIMLESSLY BROWSE OUR SITE, WE'RE KEEPING TABS ON WHICH WEB PAGES OR PRODUCTS YOU CHECK OUT, WHAT WEBSITES OR SEARCH TERMS LED YOU TO US, AND HOW YOU INTERACT WITH THE SITE. WE CALL THIS STALKER-LIKE BEHAVIOUR “DEVICE INFORMATION”.

WE COLLECT DEVICE INFORMATION USING THE FOLLOWING TECHNIQUES:

- “COOKIES” - LITTLE DATA FILES DROPPED ON YOUR DEVICE OR COMPUTER, USUALLY WITH AN ANONYMOUS UNIQUE IDENTIFIER BECAUSE WE'RE ALL ABOUT THE MYSTERY.

- “LOG FILES” - TRACKING EVERY MOVE YOU MAKE ON THE SITE, INCLUDING YOUR IP ADDRESS, BROWSER TYPE, INTERNET SERVICE PROVIDER, REFERRING/EXIT PAGES, AND DATE/TIME STAMPS.

- “WEB BEACONS,” “TAGS,” AND “PIXELS” - HIGH-TECH WAYS TO RECORD HOW YOU WANDER THROUGH OUR SITE.

WHEN YOU MAKE A PURCHASE OR ATTEMPT TO, WE GRAB SOME INFO FROM YOU, LIKE YOUR NAME, BILLING ADDRESS, SHIPPING ADDRESS, PAYMENT INFORMATION (CREDIT CARD NUMBERS, PAYPAL INFO, EMAIL ADDRESS, AND PHONE NUMBER). WE CALL THIS “ORDER INFORMATION.”

WHEN WE SAY “PERSONAL INFORMATION,” WE’RE TALKING ABOUT BOTH DEVICE INFORMATION AND ORDER INFORMATION.

HOW DO WE USE YOUR PERSONAL INFORMATION?

WE USE ORDER INFORMATION TO DO EXCITING THINGS LIKE FULFILLING ORDERS (PROCESSING YOUR PAYMENT INFO, SHIPPING, AND SENDING YOU INVOICES AND/OR ORDER CONFIRMATIONS). AND WE ALSO USE THIS INFO TO:

- CHAT WITH YOU;

- CHECK ORDERS FOR ANY FUNNY BUSINESS (POTENTIAL RISK OR FRAUD);

- SEND YOU INFO OR ADS ABOUT OUR PRODUCTS OR SERVICES IF YOU'RE INTO THAT KIND OF THING.

WE USE DEVICE INFORMATION TO HELP US LOOK OUT FOR POTENTIAL RISK AND FRAUD (IP ADDRESS CHECK, ANYONE?) AND TO GENERALLY IMPROVE AND OPTIMISE OUR SITE (LIKE FIGURING OUT HOW CUSTOMERS BROWSE AND INTERACT WITH OUR SITE AND SEEING HOW SUCCESSFUL OUR MARKETING AND ADVERTISING CAMPAIGNS ARE).

HOW WE SHARE YOUR INFORMATION

WE SHARE YOUR PERSONAL INFORMATION WITH THIRD PARTIES BECAUSE WE LOVE SPREADING THE LOVE. WE ALSO USE GOOGLE ANALYTICS TO SEE HOW YOU USE THE SITE BECAUSE WE'RE THAT INTERESTED IN YOU.

OH, AND JUST SO YOU KNOW, WE MIGHT SHARE YOUR PERSONAL INFO TO FOLLOW LAWS AND REGULATIONS, ANSWER TO SUBPOENAS, SEARCH WARRANTS, OR OTHER LEGAL REQUESTS, OR TO PROTECT OUR RIGHTS.

BEHAVIOURAL ADVERTISING

WE USE YOUR PERSONAL INFORMATION TO SHOW YOU TARGETED ADS OR MARKETING COMMUNICATIONS WE THINK YOU'LL LOVE.

DO NOT TRACK

JUST A HEADS UP, WE DON'T CHANGE OUR SITE’S DATA COLLECTION AND USE PRACTICES WHEN WE SEE A DO NOT TRACK SIGNAL FROM YOUR BROWSER.

YOUR RIGHTS

IF YOU'RE A EUROPEAN RESIDENT, YOU HAVE THE RIGHT TO ACCESS PERSONAL INFORMATION WE HAVE ABOUT YOU AND TO ASK FOR IT TO BE CORRECTED, UPDATED, OR DELETED. IF YOU WANT TO USE THIS RIGHT, PLEASE CONTACT US USING THE CONTACT INFO BELOW. ALSO, IF YOU'RE A EUROPEAN RESIDENT, WE'RE PROCESSING YOUR INFO TO FULFIL CONTRACTS (LIKE ORDERS PLACED THROUGH THE SITE) OR TO PURSUE OUR LEGITIMATE BUSINESS INTERESTS. JUST SO YOU KNOW, YOUR INFORMATION MAY BE TRANSFERRED OUTSIDE OF EUROPE, INCLUDING TO CANADA AND THE U.S.

DATA RETENTION

WE MIGHT UPDATE THIS PRIVACY POLICY TO REFLECT CHANGES TO OUR PRACTICES OR FOR OTHER OPERATIONAL, LEGAL, OR REGULATORY REASONS.

CHANGES

WHEN YOU PLACE AN ORDER, WE'LL KEEP YOUR ORDER INFO IN OUR RECORDS UNTIL YOU ASK US TO DELETE IT.